Email Marketing

Businesses engage in email marketing because it works. And works well.

According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.

The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions (creating a buyer out of a browser), just behind SEO (to read more about SEO, click here).

Another report found that “using web analytics to target email campaigns can produce nine times the revenues and eighteen times the profits of broadcast mailings.”

At a simpler level, just mailing a small coupon offer to customers who hadn’t purchased for a while brought in a tonne of extra sales for one retailer.

Creating an effective website email lead generation system is one of the most vital steps in building long lasting relationships with your clients that can grow over time. We set up a lot of these systems and the whole idea is to give the customer something of value in return for their email address. You are then able to stay in contact with your customers by offering them specials, discounts, information, advice, sales, invitations to special events and much more. These email campaigns are designed to encourage customer loyalty and repeat business.

To find out more and to get a quote, please contact sales@localeffectsmarketing.com